For the first time, there are four and sometimes even five generations in the workforce. More people are working well into their 60s, 70s and beyond. At the same time, Gen Z – those born between 1997 and 2012 – have begun entering the workforce.
This great multigenerational convergence brings new challenges as well as opportunities for employers already grappling with fundamental changes at work.
In-office or hybrid? Email or messaging apps? “There's just a lot more choice and confusion and fewer rules about how to work than when the workplace was more dominated by Boomers," says Lindsay Pollak, a workplace expert and New York Times best-selling author of The Remix: How to Lead and Succeed in the Multigenerational Workplace.
In Deloitte’s 2021 Global Human Capital Trends survey, 70% of organizations said leading multi-generational workforces is important or very important for their success. Just 10% feel well prepared to do so.1
Getting it right will be a prerequisite for success. To fill the roughly 10 million job openings in the U.S. amid one of the tightest labor markets in recent history, employers will be leaning heavily on young Millennials and the first wave of Gen Zers entering the job market. Understanding this diverse, values-driven demographic will be key to attracting and retaining talent in the years ahead.
Hello, Gen Z
So who are these young workers?
For starters, they're the most ethnically diverse generation in history – 52% of Gen Zs living in the U.S. are white, compared with 75% for Baby Boomers. They embrace flexible notions of identity and relationships. They're also the first cohort to grow up not knowing a time before smartphones and the Internet. These digital natives are steeped in social media and global culture, and accustomed to having a say.2
Where a company stands on social and environmental issues has a significant impact on Gen Z and Millennials' decisions to stick with an employer, according to a 2022 Ernst & Young survey. 3